Solutions for Microtargeting
1. Transparency Requirements Political parties, interest groups, and platforms should disclose data about political advertisements, including their specific targeting methods Implication: Mandating transparency ensures that voters understand how ads are tailored to influence their decisions. It also discourages manipulative practices in digital campaigning. Challenges: The balance between transparency with data privacy and preventing the abuse of disclosed information by other entities 2. Data Protection Impact Assessments (DPIAs) Mandatory DPIAs for online political campaigns would take care of potential privacy risks and enforce data protection laws. Implication: This enforces join liability between platforms and political actors, so both must adhere to ethical data usage. Challenges: Consistency in enforcement across jurisdictions and preventing loopholes in DPIA execution. 3. Differentiation of Political Messages Different political messages should be regulated bas...
