What Does Microtargeting Look Like?

 

Examples of Microtargeting Around You

    Members of Gen-Z (those who were born during the years 1997-2012) are probably familiar with microtargeting and what it looks like in daily life. However, those who did not grow up in the digital era may be a little unsure how to navigate this new concept. Let's explore two examples:

1.  Let's say a clothing retailer wants to promote its new line of eco-friendly apparel, so it uses microtargeting to reach specific customers. By analyzing past purchases and online behavior, the retailer is able to identify eco-concious buyers who will then receive tailored emails about the new collection, get personalized discount codes, and targeted ads on social media featuring the new line. This strategy allows the retailer to effectively engage customers who are more likely to be interested in their product- leading to maximum sales. 

2. Another example could involve a campaign using data from social media platforms to identify different voter groups based on their specific interests and behaviors. The campaign might then create tailored ads or messages addressing specific issues such as healthcare, the economy, or national security, targeting these messages to individuals most likely to care about these topics. By delivering this personalized content, the campaign can more effectively engage voters and influence turnout.